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www.PerpetualTrafficFormula.com
The Authority Codes
by Ryan Deiss

Use the “Authority Codes” To Find Quality “Linkable” Sites In Your Markets
12 “Authority Codes” that we use to locate high-quality inbound links:

site:.com inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.org inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"


site:.com "powered by expressionengine" "ADD YOUR KEYWORD"
site:.org "powered by expressionengine" "ADD YOUR KEYWORD"
site:.edu "powered by expressionengine" "ADD YOUR KEYWORD"
site:.gov "powered by expressionengine" "ADD YOUR KEYWORD"


site:.com “Powered by BlogEngine.NET”site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.org “Powered by BlogEngine.NET”site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.edu “Powered by BlogEngine.NET”site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.gov “Powered by BlogEngine.NET”site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"


The top four codes are designed to locate Wordpress blogs that allow for commenting.

The middle group is designed to find Expression Engine blogs
The bottom group is designed to find BlogEngine blogs
Expression Engine and BlogEngine are both popular among academics and some government agencies for some reason, which is why we like to focus on those in additional to Wordpress.


Since Wordpress is the most common blogging platform, however, we’re usually able to get our 10 links without going beyond the first 4 “Authority Codes”.


A lot of “black hat” SEOers will tell you to comment on any blog that will have you.

I don’t agree, which is why I have you add your keyword (in quotes) into each “Authority Code” search string.


This ensures that the blogs you comment on will be at least somewhat related to your site.

This increases the chance that the link will stick around for a long time, and it makes you a valuable member of the community instead of just another spammer.

QUICK TIP: If your search returns zero results, broaden your keyword phrase a bit (i.e. go from “dog walking” to “dog”).


www.PerpetualTrafficFormula.com
The Authority Codes by Ryan Deiss


Sift and Sort Your Sites

Once you’ve entered an “Authority Code” into Google, the first step is to sort your results based on PageRank. This is easy to do with SEO Quake…just click on the small “down arrow” next to the “PR” in the top “Sort” column.

It is not as vital with .edu and .gov sites because they already carry so much authority. And in the end, don’t fret too much about PR. A link is a link, and a link from a PR1 is still better than no link at all.


If you don’t find any relevant sites on page 1 of the search results, check out page 2 and page 3. Oftentimes you’ll find just as many high PR sites on page 3 as on page 1 of the search results.
If you do a little digging, you should easily be able to locate a handful of relevant sites that allow commenting and are worth posting to.

The next steps are fairly simple, but before we go any further, there’s one “controversial” topic that I need to address.


Do-Follow vs. No-Follow


A lot of “SEO gurus” will want to argue with me about this report and say asinine things like, “These links don’t count because they’re not all “Do-Follow” links.”


First of all, if you don’t know the difference between “no-follow” and “do-follow” links, don’t worry about it. I’m serious! You can Google it if you want, but our tests have shown time and time again that it just doesn’t matter if a page is set to “no-follow”, so it’s not something I want to spend a lot of time discussing.


We post to “no-follow” pages all the time, and when we look at our link and traffic logs, what do you know…there’s the (supposedly) “no-follow” link!

You can decide for yourself exactly what that means, but from where I’m sitting a “no-follow” link is just as good as a “do-follow” link.

A LINK IS A LINK!

So don’t fret over whether the link may or may not be passing “link juice” to you. Just act like a human being, be a part of the conversation and in the end your site will move up in the engines.


All that said, if you are still concerned about this issue and you only want to post to “do-follow” pages, here’s another Firefox plugin that will make your life a little easier: https://addons.mozilla.org/en-US/firefox/addon/5687/


In my opinion, though, posting to only “do-follow” pages is both unnatural and unneccessary. In other words, at best it’s a waste of time, and at worst it could get you banned from the engines if you overdo it.

Ok, enough with the controversial stuff, let’s get back to getting links


If you go back and look at the Authority Code search strings, you’ll see that the only difference in each group is the first part (i.e. “site:.com”) where you tell Google to look for .com, .org, .edu or .gov sites.


So while the search strings are more or less the same, the kinds of pages you’re looking for will vary a bit depending on the specific type of site you’re looking for.


• For .coms, try to find news and information sites, and avoid heavily commercial sites as they aren’t valued as heavily by Google

• For .orgs, look for relevant association blogs. (Google loves associations, and they’ll pass some of that love onto you if you can get a link.)

• For .govs and .edus you don’t really need to worry about the content on the site. The domain extension alone is enough to show authority in the eyes of Google. (Remember, not just anyone can get a .gov or .edu domain extension and Google knows that.)

Once you’ve established that particular site is high-quality and adequately-relevant, the next step is to make sure they allow you to enter a website/URL into the comment field.

For example, some comment boxes below don’t allow you to enter a website, so there’s no point in wasting your time writing a comment here.  Other comment boxes, on the other hand, do allow for websites.


Make sure the comment box has a URL/website field before you spend a lot of time crafting the perfect comment.

This blog, for example, doesn’t allow commenters to enter URLs, which means there’s no inbound links to be had from this page.


Now that you know the kind of sites you need to be looking for, let’s discuss the types of comments you need to be leaving…


This blog does allow for URLS (i.e. link-backs) to be included within the comments, so take advantage of it and type a relevant webpage into the highlighted field.


Leave a Valuable Blog Comment



Blog commenting isn’t difficult, but it does require some thought. Here are some general rules that will keep you on the straight-and-narrow and make sure none of your comments (and links) get trashed like all the other comment spam:

Use a keyword in the “Name” section (but don’t overdo it!)

The “Name” field in the comment box is very important, because this will be the “anchor text” that links back to your site.

“Anchor text” is the visible, clickable words in a link. For example, the following underlined phrase, CLICK HERE, is an “anchor text” link that will take you back to our blog. Anchor text is important, because Google uses the keywords in anchor text links as a factor in their ranking algorithm.

So for example, a site with a lot of inbound links that have “dog training” in the anchor text is likely to rank well for that keyword just on the basis of the keyword rich anchor text links.

Black Hat SEOers like to fill the “Name” fields with their primary keywords in the hopes that it will increase their ranking, but if you think about it this is totally unnatural, and anyone moderating the blog will see the comment for what it is: SPAM!

The “black hat” guys get around this by blanketing literally THOUSANDS of blogs with their garbage comments, and like all black hat tricks it does work…for a while.

But eventually the site gets reported to Google as spam, at which point it’s de-indexed and the black-hatter must start all over again with a new domain.

NO THANK YOU!!!

Personally, I’d rather spend a little more time on the front-end so I can do less work on the back-end, and to do that you just need to make your comment look like a normal human-being wrote it.

So, for now don’t worry about the anchor text.
Once again…A LINK IS A LINK!

Is a keyword-rich anchor text link preferred over an anchor text link with your name or your webpage? Yes, but in the grand scheme of things it doesn’t matter all that much, and if your comment gets trashed for spam then it really won’t matter how “keyword-rich” that anchor text was!

So for now, stick to the basics and use either your domain as the name (which should have some keywords in it anyway) or your real name with some keywords following it.

For example, here’s how we write the “Name” field for our hot dog business:
Remember, just don’t overdo it….keep things natural and you’ll be just fine.

Give Your Opinion, Add Value And Be a Little Controversial

Spammers don’t put much thought into their posts, which is exactly why you should.
If you want your comment to get attention (IN A GOOD WAY) and stick around for a long, long time, give an actual opinion that the blogger and/or moderator would find interesting.

And oddly enough, this doesn’t mean you should compliment them all the time.

If there’s a blog post that you disagree with, let them know…but say it in a respectful, constructive way. If you can get them to respond and generating activity around your particular comment, you’ll be able to make multiple comments (i.e. multiple links) without ever being called a spammer.

Don’t Use Common “Spam Phrases”

Since “black hatters” use automated software tools to post literally THOUSANDS of comments, on THOUSANDS of non-related blogs…they need to keep their comments somewhat generic.

That’s why comment spam is so easy to detect…it all looks like this:

“Great post!”

“Thanks for sharing”

“You rock!”

Again, DON’T DO THAT!

It makes you look like an amateur and it will get trashed by any moderator with half a brain.And once the comment is trashed, the link is trash.


Our goal: Ten (10) high-quality inbound links from high-authority .coms, .orgs, .edus and .govs.

And if you do it right, 10 links is all it takes!

So make a commitment to doing it right the first time, and you won’t have to worry about doing it more than once.
Ok, so now that you’ve made some comments have some links pointing back to your page, the next step is to let Google know they’re there

Ping Your Comments So Google Finds Your Links

Once you’ve generated your 10 high-quality inbound links, the next step is to “ping” those pages so Google knows to come and spider your link.
In case you don’t know, a “ping” is nothing more than a call-out to the Internet that a particular webpage has been updated. These “call-outs” tell search engine spiders (like Google) to come back to the page and spider it for new content and outbound links (like the ones you just created).

There are literally hundreds of pinging services out there, but the two I use are:

1. http://pingoat.net/
2. http://www.pingler.com

Pinging a page is incredibly simple…

All you have to do is:

1. Copy the URL of the page you commented on into the “Website/URL” field

2. Give it a title (a brief summary of your content is good, or if you want to play it ultra-safe just enter the name of the site)

3. Select a category (not necessary but it doesn’t hurt)

4. Choose your ping services (I just select them all) and
click the “Submit” button and you’re done!

Once you’ve pinged the pages you’ve commented on, you’re done!

Within a few hours (or possibly just a few minutes), Google will spider the site you commented on, find your link and give your page credit for a high-quality in-bound link.


Once all 10 links are found by Google and credited to you (which shouldn’t take more than a few days), you should start to see your site climbing in the rankings.

And depending on the competitiveness of your market, that could be all it takes to make it onto the first page for your desired keyword

www.PerpetualTrafficFormula.com
The Authority Codes by Ryan Deiss


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